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Date Submitted: 03/28/2012 05:02 PM
The Emerald Research Register for this journal is available at
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JMD
24,9
The current issue and full text archive of this journal is available at
www.emeraldinsight.com/0262-1711.htm
The future of business schools
Gabriel Hawawini
The Henry Grunfeld Chaired Professor of Investment Banking and Dean,
INSEAD, Fontainebleau, France
770
Abstract
Purpose – Aims to explore the future challenges and opportunities for business schools.
Design/methodology/approach – Reviews the existing situation for business schools, and draws
inferences for the future.
Findings – In rapidly developing markets the traditional business school model will most likely
survive, assuming that it can be scaled up successfully to meet strong but standard demand for
management education. In mature countries it will have to evolve to satisfy a more complex
environment with peculiar demands from both students and their employers.
Originality/value – In mature markets, top business schools will either transform themselves to
meet those demands or cede some of the terrain to alternative providers of business education.
Keywords Business schools, Education, Emerging markets, Academic staff
Paper type Viewpoint
Since the mid-1990s, the demand for business education has surged worldwide, to the
obvious benefit of business schools. In response to that demand, and because of the
relatively low cost of entry into the business education sector, many business programs
– not to mention entire business schools – have been established around the world[1].
Whether this growth will continue, slow down or even reverse itself in the near
future is a question confronting business school administrators worldwide.
Irrespective of medium-term variability, however, the long-term trend in the demand
for business education around the world should remain on an upward path, assuming
the world economy continues to expand, driven by faster growing...