Marketing

[pic]

MAR009-6 MARKETING

ASSESSMENT 2

GROUP REPORT

MARKETING PLAN AND STRATEGY

FOR

[pic]

tractor Model : ML8600

Written and Submitted by:

1125097 Chandrika Zala

1130762 Dharati Patel

1128965 Man Preet Kaur Cheema

1122341 Man Veer Kaur

1132039 Maryjohn.Peter

1129772 Zakir Rasheed

SUBMISSION DATE: 23rd JANUARY 2012

Executive Summary

This marketing plan reviews how different strategies will contribute the goal and objection of Massy Ferguson Company regarding re-launching it new product model ML8600 to be soled to Agricultural Markets the UK. The plane will describe the marketing strategies that how the company brand in the UK formers mind is and how we served in the past. Plane shows different measurement regarding the Marketing strategies. As well as the marketing objectives and its contribution to the profit maximization regarding re-launch. The Marketing plan will define what recourses the company has to be used as well as what actions will be required for any feedback to contribute the Marketing objectives. In next steps the plane defines the current market position and at what position Massey Ferguson exits in the UK Agriculture Markets, what are the existing substitute products and services, who are potential clients, sales and costs of the products already produced by Massey Ferguson, and formers needs from the company. Further this plan shows the Market overview, size of markets and demands of the Markets in the UK, Profit contribution from UK former markets, the trends in the markets, growing and declining companies already working in the UK, former Markets and their positions. The plane will also specify the SWOT and PESTEL Analysis, what are the companies strength and weaknesses with in company and what is going externally and...