Innovati

onINL2:1 – Essay: Functional perspective on creativity

INO402 Innovation and Creativity Management

Harishkumar RP, Jonas Ivarsson, Zahra Mohammadi. Group N 2/16/2011

Contents

Acknowledgements ............................................................................................................................3 Theoretical aspects .............................................................................................................................4 Brainstorming .................................................................................................................................4 Brainwriting ....................................................................................................................................4 Synectics .........................................................................................................................................4 Empirical study ...................................................................................................................................5 About the company ........................................................................................................................5 Summary of interview .....................................................................................................................6 Group members view ......................................................................................................................6 Recommendation to the company ......................................................................................................6 References..........................................................................................................................................7 Attachments .......................................................................................................................................8 Interview...