Wal-Mart Stores – Situation Analysis

BSM3114 Management of Strategy

T2 2010/11:: Faculty of Business & Law

Multimedia University, Melaka, Malaysia

Tutorial #02 Wal-Mart Stores – Situation Analysis

( Required resources

The following resources are required for this tutorial:

1. Text book p. 17 Wal-Mart Stores Inc

2. Stationery and transparencies

( Pre-tutorial preparation

1. Read the ‘Wal-Mart Stores Inc’ case.

2. Identify the key question (provided in this handout) for this case.

3. Draft a list of environmental factors that you may have to be discuss further during the tutorial session. We’ll be using the general environment factors (Lecture 2 Slide #17) to guide your analysis.

( This self-directed learning activity will take approximately 30 – 45 minutes to complete

Tutorial Outline

( Briefing and Explanation

1. The tutor will provide a brief explanation regarding the case and the set activities for the tutorial session. The key question is ‘What are the current environmental factors facing Wal-Mart and the fit of its current strategies with these factors?’.

2. Your task is to:

a. Identify the general environment factors affecting Wal-Mart i.e.

i. Demographic

ii. Economic

iii. Political/legal

iv. Sociocultural

v. Technological

vi. Global

vii. Physical Environment

REFER TO IM P. 2-7 FOR DETAILS REGARDING EACH OF THESE FACTORS/SEGMENTS

b. Based on the company's external and internal environmental analyses, outline the primary factors impacting Wal-Mart's strategy. Organize these factors by Stakeholder Group (Lecture 1 Slide #26) to prioritize expectations and identify conflicting pressures on the organization.

|Product Market Stakeholders |

|Strengths |Weaknesses |Opportunities |Threats |...