Travel Moti

Many of

them have grown up in a ‘nontraditional family’,

As research shows, children of the Baby Boomers (mostly Generation Y) who are employed and have access to money from both parents and grandparents have an estimated US$150 billion in direct purchasing power and around US$500 billion in indirect purchasing power in the USA (Stevens et al., 2005). Generation Y-ers typically spend about US$187 billion annually or US$260 per person, per month (Kumar and Lim, 2008).

Additionally, Generation Y is important for marketers due to its impact on its families’ purchase decisions. Among all the purchases Generation Y-ers make, clothing, entertainment and food are the top three purchases

(Alch, 2000).

As research shows, children of the Baby Boomers (mostly Generation Y) who are employed and have access to money from both parents and grandparents have an estimated US$150 billion in direct purchasing power and around US$500 billion in indirect purchasing power in the USA (Stevens et al., 2005). Generation Y-ers typically spend about US$187 billion annually or US$260 per person, per month (Kumar and Lim, 2008).

Additionally, Generation Y is important for marketers due to its impact on its families’ purchase decisions. Among all the purchases Generation Y-ers make, clothing, entertainment and food are the top three purchases

(Alch, 2000).

As the research showed young adults tend to look for more exiting travel destinations where they can experience adventures, do sports or meet people their age. This knowledge helps managers to develop their hotel and leisure activities in order to make it interesting for the young generation

Travel competes with other key life-stage milestones like first car, first residence, loans and jobs.

However many still living at home and like to escape the parents as often as possible. With age and lifestage change – tastes become more premium....