Wedding Planner

Topic; Wedding planner

MR. PATEL Brikesh

MASTER OF BUSINESS ADMINISTRATION (MBA)

ACADEMIC YEAR 2011-2012

WELLER INTERNATIONAL BUSINESS SCHOOL

DEAN OF THE MBA PROGRAM: DR. PIERRE X. CAMPS

WELLER MBA12

NOVEMBER 2011-2012

Table of Contents

Contents Page

Abstract

Acknowledgements

1 – Company Summary 07

2-Company Ownership 08

3- SOME STATISTICS ABOUT INDIAN WEDDING MARKET 09

4- Mission & Vision 10

5- Keys to Success 11

6- DESCRIPTION ABOUT PRODUCT AND SERVICES 12

7- TARGET MARKET AND SEGMENTATION 13

Company Summary

Wedding Consultants is a start-up company that provides wedding, holy union, and anniversary consulting services to brides, grooms and other family members. We are a full-service bridal consulting group and our goal is to put the "fun" back into planning a wedding, holy union or anniversary party. Too many people become overly stressed and frustrated when planning these wonderful events. We are experienced and professional consultants and will use our expertise to help create memorable and stress free events for our customers. By doing this, our clients can sit back and enjoy their event. The result we create events suited to the couple's unique style--a true expression of their relationship and individuality as a couple.

Wedding planners are also known as bridal consultants, wedding consultants, or wedding coordinators. Wedding planners have a job that is fun, interesting, and rewarding. Wedding planners usually enjoy the freedom of being their own boss. In our busy society, an increasing number of couples need to hire a wedding planner to plan their special day. Whenever a couple marries, someone is needed to oversee all the...