Mm522 Marketing Plan

Running Head: MARKETING PLAN

Tutoring/Learning Services for Mildly Developmental Delayed Children - Marketing Plan

"Student Name"

"Professor Name"

Keller Graduate School of Management

Table of Contents

2.0) Situational Analysis 3

2.1) Market Summary 4

2.2) SWOT Analysis 5

2.3) Competition 7

2.4) Product (Service) Offering 8

2.5) Keys to Success 9

2.6) Critical Issues 11

3.0 Marketing Strategy 12

3.1 Mission 13

3.2 Marketing Objectives 14

3.3 Financial Objectives 14

3.4 Target Markets 16

3.5 Positioning 19

3.6 Strategies 19

3.7 Marketing Mix 20

3.8 Marketing Research 22

4.0 Controls 23

4.1 Implementation 24

4.2 Marketing Organization 25

4.3 Contingency Planning 26

5.0 Conclusion 27

References 28

2.0) Situational Analysis

Our current condition of our business that it is a brand new business that will solely focus on children who are mildly developmental delayed. This service is so new to our community in the Fresno/Clovis area that we need to have. We only have one service that will help the community but the only down part is that they help only those with little to no cases of development issues and only helps those who only live in the Northeast Fresno area. Our service is for those in both Fresno and Clovis, while helping the mild cases that need the assistance.

Critical issues always arise in both businesses and services both new and old. We will open to hearing any issue that a parent/guardian may have. If a client can't make it for any reason for their lesson plan, we should be notified within 24 hours in advance. We would want to make sure that the client gets to take care of personal matters before continuing. If we see that the parent/guardian would like to end the lessons, we would have no problem ending the relationship that we have with them and would wish them well in their future endeavors.

For this service that is offered, I don't see that the macro environment would be a problem when...