The Role of Customer Service in Bank

TOPIC: THE ROLE OF CUSTOMER SERVICE IN A BANK – A CASE STUDY OF GHANA COMMERCIAL BANK.

BY

A RESEARCH WORK PRESENTED TO INSTITUTE OF COMMERCIAL MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARDS OF GRADUATE DIPLOMA MANAGEMENTSTUDIES

JANUARY 2009.

DECLARATION

I hereby declare that this project work is the result of my own research and that no part of

it has been presented for another Graduate Diploma in any tertiary institute.

----------------------------------------- -------------------------

Saida Djenebou Sie Student Number

---------------------------------------- -------------------------

Supervisor Date

ACKNOWLEDGEMENT

My appreciation goes first, to the Almighty God for his sustenance, guidance and good health throughout my study.

My profound gratitude also goes to the distinguished pioneers in the field of marketing and customer service, whose work I needed to consult in one way or the other to make this work complete.

I am highly indebted to my father Dr Sie Moussa and mother Mr Haoua Sie for their love encouragement, and financial support, my brothers Paton and Rashid my lecturer Emmanuel Dotse- Nanegbe, my Director for their support and Mariama Sylla my special friend.

TABLE OF CONTENT

CONTENT PAGES

Declaration i

Acknowledgement ii

CHAPTER ONE

INTRODUCTION

1.1 Background to the study

1.2 Statement of the problem

1.3 Objectives of the study...