Majestica

CaseMates are designed to assist

professors with the selection of a variety of case studies as supplements to their textbooks. For each book, we offer a guide of suggested case studies for each chapter based on our familiarity with the text material and stated learning goals. Each matching guide is prepared by experienced personnel under the supervision of faculty from the Ivey Business School.

Ungson G. R., Wong, Y, “Global Strategic Management”, 1/e (USA, M.E. Sharpe, 2008)

Prepared by Professor Paul W. Beamish

Chapter and Title Chapter 1: Global Strategic Management: An Overview

Chapter Matches: Case Information Case #: 9B06M015 Cameron Auto Parts (A) - Revised Harold Crookell; Paul W. Beamish This case is about a small American auto parts producer trying to diversify his way out of dependence on the major automakers. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. (A sequel to this case is available titled Cameron Auto Parts (B) - Revised, case 9B06M016.) Teaching Note: 8B06M15, (8 pages) Industry: Transportation Equipment Issues: Licensing; International Business; Exports; Corporate Strategy Setting: US/United Kingdom, 2004 Difficulty: 4 - Undergraduate/MBA Length: 13 pages Case #: 9B04M012 Larson in Nigeria (Revised) Paul W. Beamish, Isaiah A. Litvak; Harry Cheung The vice-president of international operations must decide whether to continue to operate or abandon the company's Nigerian joint venture. Although the expatriate general manager of the Nigerian operation has delivered a very pessimistic report, Larson's own hunch was to stay in that country. Maintaining the operation was complicated by problems in staffing, complying with a promise to increase the share of local ownership, a joint venture partner with divergent views, and increasing costs of doing business in Nigeria. If Larson...