Determinants of Tqm in the Iranian Automotive Industry: a Theoretical Approach

International Journal for Quality research

UDK- 005.6:629(55)

Original Scientific Paper (1.01)

DETERMINANTS OF TQM IN THE IRANIAN

AUTOMOTIVE INDUSTRY: A THEORETICAL

APPROACH

Rouhollah Mojtahedzadeh1

Veeri Chettiar Arumugam2

1

Multimedia University,

Cyberjaya, 63100, Malaysia

E-mail:

rll_mojtahedzade@yahoo.com

*Corresponding author

2

Multimedia University,

Cyberjaya, 63100, Malaysia

E-mail:

v.c.arumugam@mmu.edu.my

1.

Abstract: This paper presents a model to conduct an empirical study in

Iranian automotive industry in order to improve their performance. The

quality culture plays a vital role in determining the performance in Iranian

manufacturing industries. In this research, a model has been developed

that includes the factors of Total Quality Management and quality culture

to study their effect on the performance of Iranian automotive industry. It

is hoped that this paper can provide an academic source for both

academicians and managers due to investigate the relationship between

Total Quality Management, Quality Culture, and Performance in a

systematic manner to increase successful rate of Total Quality

Management implementation.

Keywords: Total Quality Management; TQM; TQM Determinants; Quality

Culture; Performance Improvement

INTRODUCTION

Global competition has increased during the past

few decades. According to Nkechi Eugenia (2010),

since the quality of goods is determined by customers

thus customers are the only factor that can create

competition among organizations. Further, this makes

factories to focus more on quality. Nowadays, gaining

competition has become a matter of knowing

customers’ needs and wants. In fact, customers have

become the starting point rather than the end point in

any successful business. Nkechi Eugenia (2010)

mentions that organizations in order to survive need to

create new management based on total quality

management.

Demirbag, Tatoglu, Tekinkus, and Zaim (2006)

stated...