Coca-Cola-Final-Dissertation

CHAPTER 1

Introduction:

The introduction of soft drink was due to necessity of traveling particular in the absence of availability of reliable water. But meaning quietly changed with changing in time. It has become so, popular commodity fashion & habit instead of requirement of quenching thirst.

The Coca Cola Company is the largest manufacture, distributor and marketer of non alcoholic beverages concentrates and syrups in the world. Finished beverages products bearing company trademarks, sold in the United States since 1886 are now sold in more than 200 countries. Along with Coca Cola, this is recognized as the world’s most valuable brand. Coca Cola market four of the world’s top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite. Coca Cola Company has emerged as a global leader in the beverages sector. It has a variety of products in the market which provides benefits to the customer as well as to the government. The customer uses Coca Cola product for their refreshment as per the requirement of their willingness. The Company provides large number of employment in the form of jobs to the people working in our country. The Government in return generates profits from the company as it is a multinational company due to the induction of foreign investment policy adopted by the government of India. Coca Cola also continues to broaden the range of low and no colour alternatives that they provide to help people manage their colour intake. They are offering an increasing variety of package sizes to allow customers to manage their consumption. They continue to expand its beverages with added health and nutrition benefits such as vitamins and nutrients. Intense competition between other companies and Pepsi in particular has characterized the soft drink industry for decades. In this game of giant firm, Coca Cola dominated the soft drink market throughout the 1950’s, 1960’s and the early 1970’s. It outsold Pepsi two to one. Then this chess game...