Marketing 203

1. Value Proposition

We are dedicated to provide you the best service with sufficient facilities that make you feel it worth to take your time here. Our ultimate goal is to make you feel you surround in the paradise of the golf. Our commitment to the quality of our services is second to none in this industry.

2. Financial Objectives

The following is the financial plan for the Braemar country club. We anticipate a first year of fluctuating sales and expenses as we become established physically, and in the minds of our target market. The first year we will have one-time expenses in restoring the course and establishing our maintenance routines.

The following table and charts show the projected profit and loss for three years. Monthly figures for the first year are shown in the appendix.

We forecast the first month that will probably have high losses in January, February, November and December because those months are off-season that we faced.

From April to October there are busy seasons.

Those resources we invest in facilities will get back in first year and has $30,000 profits. The second year and third year we can have estimated profit step by step. The high cost in advisement and routine maintenance will counteract the high gross margin. However, with the time pass by, we can retain the cost when the sales revenue is higher.

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We will use 4% of our estimated sales revenue.

4%*1,400,000=56,000 first year budgets of marketing

4%*1,620,000=64,800 second year budgets of marketing

4%*1,830,000=77,200 third year budgets of marketing

3. Target Market Strategy

Demographic: Men and women who are beginning their professional careers as well as established professionals that do not belong to a private golf club/course. They are males and females 25 years of age and older with a minimum household income of $75,000.00. They are residents...