Postponement in Fashion Retailing - H&M

Acknowledgment

Writing the master‟s thesis is a great source of learning, which cannot be done with your

own efforts. First we would like to thank our supervisors Mr. Hamid Jafari & Hossein Pashang for their valuable suggestion and guidance throughout in our thesis. Whenever, we

need help they came up with the solution which help us in writing our report and helping

us whenever we need them and giving the sources of valuable literature regarding our thesis.

We would like to thank senior merchandiser of H&M Pakistan Liaison office Mr. Syed Naqeeb for helping us in the questionnaires. Without helping Mr.Naqeeb we are not able to

complete our thesis on time.

We are thankful to our all friends who helped us in our report and give valuable sugge stions whenever we need.

Last but not the least we thankful to Almighty Allah for his blessing and kindness, and our

family members for their patience and encouragement to complete our study.

In fashion industry, customer demand is constantly changing. One of the main reasons

is due to the time of delicate fashion awareness among the consumers, which has come

into larger variety and frequent assortment changes. The changing trends in fashion industry allow researchers to get into the postponement strategy as a customized operation in order to focus on quality and flexibility. In today‟s fashion market the key for

success is to keep an eye on and react to the customer demand. H&M is Europe‟s

second largest fashion retailer in terms of sales and our work will reflect on H&M

supply chain particularly. We try to figure out business strategies such as mass customization and standardization, which H&M is using in their entire supplier chain and in his

different processes. Keeping this view in mind, we design our research question, which

is about mass customization and standardization and we try to relate these business

strategies to the postponement. We try to find out the structure and implementation of

these...