Submitted by: Submitted by burnscarole
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Words: 792
Pages: 4
Category: Business and Industry
Date Submitted: 04/13/2012 09:05 PM
Starbucks
Carole Burns
4/11/12
Strategic Management
Cases in Management
Starbucks
Mission/Vision:
Robin Hood’s mission is: "Rob from the rich- give to the poor." Robin’s true goal was to lessen some of the pressures placed on the town’s people and farmers, who were being mistreated by the Sheriff. Robin Hood needed assistance to make this happen and he recruited the Merry Men.
However, the more people he added to his team, the less control he had. Robin ruled the forest and he delegated many jobs to the Merry Men. His great reputation spread throughout the land and his team grew in leaps and bounds. He didn’t know them by name or skill. This loss of control caused Robin to lose his authority. Change was inevitable.
Robin Hood needs to define the vision so that all the Merry Men understand and accept the same vision as Robin Hood. Developing a strategic vision statement will help guide the band to where they want to be in the future.
Business Strategy:
Robin Hood’s business strategy is to review the current approach of his surroundings. Wealthy patrons are avoiding the forest due to the robberies. The Merry Men are growing and now Robin Hood has many more men to feed. Robin must develop a new strategy or significantly alter current practices.
Other business strategies Robin Hood should consider:
• Define the Organization’s Mission
• Identify Stakeholders
• Focus may need to be broadened beyond Robin’s private grudge to include the needs of the district, the region, or the nation
• Establishing goals
• Consider replacing the Sheriff or changing the political order
Financial Overview:
Revenues were running short as the rich were avoiding the forest
• The Merry Men should produce enough loot each day to pay for their own food
• The numbers of Merry Men are growing, travelers are beginning to find alternate routes through the forest to...