Pepsi

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Question 1: What is PepsiCo’s corporate strategy?

PepsiCo was the world’s largest snack and beverage company. More exactly the company’s corporate strategy had diversified the company into salty and sweet snacks, soft drink, orange juice, bottled water, ready to drink tea and coffee... About picking new industries to enter and deciding on the mean of entry, PepsiCo used related diversification through acquisition and merger to quicker launch a brand-new operation, hurdle entry barrier as acquiring technology knowhow, establish supplier relationships, match rival’s efficiency… and to move directly to the task of building a strong market position. As early as 1968, the company began to pursue growth through acquisition outside snacks and beverages. A list of acquisition is 1977 acquisition of Pizza Hut, 1978-tacobell. 1986-Kentucky Fried Chicken, Mug root beer, &UP international, Smartfood ready to eat popcorn, Walker’s Crisps, Smith’s Crisps, Mexican cookie…

Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments.

The company was organized into four business division, which all followed the corporation’s general strategic approaches:

Fristo-Lay North America: the business strategy for this segment

The first thing need to consider is how PepsiCo provide convenience to its customer over time with its product. For example, they produce snacks packaged in smaller bags to address the overeating concerns and were additionally convenience to take along on an outing. The convenience foods included both salty and sweet snacks. Going abreast with the more conscious about nutritional and healthy content, FLNA provides better for you and good for you snacks. They improve the performance of the division’s score salty brands and further developing health and wellness productas a key strategic action. They offered fruit and vegetable snacks which is deficientcy in most diets

PesiCo Beverages North...