Communications and the Impact to the Organization’s Culture

Communications and the Impact to the Organization’s Culture

Innovation is at the heart of everything at Cisco Systems, Inc. The company’s vision is ensuring their technology change the way people live, work, play, and learns. Their technological perspective strives towards big changes that really make substantial impact.

“Cisco’s commitment to ethical conduct and strong corporate governance has helped us build a robust company with a recognized corporate social responsibility (CSR) program. Our leadership team believes in the importance of all facets of CSR.” [2011 CSR Report]. Cisco’s innovative program is a product of employees experience and expertise throughout the company, and became the framework for ethical and responsible conduct.

CSR Business process cycle starts with a sustainable business practice team (CSR reporting, Stakeholder engagement and analysis, and Stakeholder feedback to the business) to the business functions (Prioritization, goals, and initiatives, Implementation, and measure performance). This process is possible because of the outside stakeholders input in the development of the CSR strategy and initiatives, as well as improvement to reporting.

“Ethical business conduct is crucial to helping us attract and retain customers, business partners, and talented employees. The world is changing, and new products and services carry new ethical challenges. When we conduct business ethically, we reduce the likelihood of civil and criminal penalties, as well as human rights breaches.” [2011 CSR Report]. Cisco code of business conduct is what every employee is guided by, and gives guidance for decision making, and real examples of work related problem solving techniques.

Cisco’s value chain ensures that the product lifecycle on every stage, from start to end, maintains its high standards, by working directly with suppliers. Social responsibility, human life, ethics, governance, environment, health and safety are the pillars to maintain...