Marketing Communications

BMA2/355 MARKETING COMMUNICATIONS

Semester 1, 2012

THIS UNIT IS BEING OFFERED IN HOBART & LAUNCESTON Teaching Team: Dr Kim Lehman & Mr Tommy Wong

CRICOS Provider Code: 00586B

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Contact Details

Unit Coordinator: Campus: Room Number: Email: Phone: Fax: Consultation Time:

Dr Kim Lehman Launceston A266 Kim.Lehman@utas.edu.au 6324 3001 6324 3369 By appointment

Unit Coordinator: Campus: Room Number: Email: Phone: Fax: Consultation Time:

Mr Tommy Wong Hobart Com310 Tommy.Wong@utas.edu.au 6226 2849 6226 2170 By appointment

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Contents

Contact Details ........................................................................................................................ Page 3 Unit Description ...................................................................................................................... Page 4 Intended Learning Outcomes and Generic Graduate Attributes ............................................ Page 5 Learning Expectations and Teaching Strategies Approach ..................................................... Page 6 Learning Resources ................................................................................................................. Page 6 Details of Teaching Arrangements .......................................................................................... Page 8 Assessment ............................................................................................................................. Page 9 Submission of Coursework ...................................................................................................... Page 15 Academic Misconduct and Plagiarism .................................................................................... Page 16 Tutorial Program Page ............................................................................................................ Page 17 Study Schedule...