Beijing 2008 Olympic Games Sponsorship Programme

Beijing 2008 Olympic Games Sponsorship Programme |

2004-03-27 16:03:00   COC Website   |

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    The Sponsorship Programme developed for the 2008 Olympic Games is the most comprehensive sponsorship package ever created in association with the Games. It provides an all-encompassing, five-year calendar of events and opportunities. It is designed to consolidate, enhance and protect the rights, benefits and privileges of the sponsoring corporations, which secure marketing rights to the 2008 Olympic Games, the Chinese Olympic Committee and the Chinese Olympic Teams.    I. Mission 

    The Beijing 2008 Olympic Games Sponsorship Programme shall abide by the Olympic Charter and adhere to the Olympic Ideals and the three concepts of 'Green Olympic Games, High-tech Olympic Games and People's Olympic Games; assist in the promotion of the Olympic Movement, the promotion of the Olympic image and brand awareness of the Beijing Games and COC in and outside China; ensure financial sufficiency and stability, and reliable technical and service support for the staging and operation of the Beijing 2008 Olympic Games; provide a unique Olympic marketing platform for both Chinese and foreign enterprises and encourage the broad participation of Chinese business entities to enhance their corporate image and brand awareness through their Olympic association, and provide quality services to sponsors and maximize the return on their investments while helping them forge long-term partnerships with the Olympic Movement in China.    II. Sponsorship tiers

    Sponsorship of the Beijing 2008 Olympic Games will be developed on both the international and national levels. The TOP VI Programme supports the Olympic Movement internationally, including the Beijing Games, while the Beijing 2008 Sponsorship Programme supports the Olympic Games at the national level within the host country.The Beijing 2008 Sponsorship Programme consists of three tiers of support:

    Beijing 2008 Partner

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