Bus 508

BUS 508 – Contemporary Business

COURSE DESCRIPTION

Examines the functions and processes within a business enterprise and key factors affecting productivity.

Reviews the dynamics of the business operating environment both internal and external, factors affecting

competition, and considerations for global operations. Provides a conceptual base for managers to

assess and enhance strategic performance in a business organization through the integration of the core

business functions, effective resource management, and sound leadership.

INSTRUCTIONAL MATERIALS

Required Resources

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Kurtz, D. (2010 Update). Contemporary business: 2011 custom edition (13 ed.). Hoboken, NJ: John

Wiley & Sons.

Note: Students are e-mailed a registration code for this product when they purchase new course

materials from MBS Direct Bookstore located at http://bookstore.mbsdirect.net/strayer.htm. Access

to WileyPlus is through the online course shell.

Supplemental Resources

Arndt, M., Einhorn, B., & Culpan, T. (2010). The 50 most innovative companies. BusinessWeek, 4174,

34-40.

Barett, P. (2010). The Wall Street reform fight we really need. BusinessWeek, 4174, 18-20.

Drucker, P. (1985). Entrepreneurial strategies. California Management Review, 27(2), 9-25.

Miller, R. (2010). The new normal vs. the new mix. BusinessWeek, 4171, 19.

Tarabishy, A., Fernald, L. W., Jr., & Solomon, G. T. (n.d.). Understanding entrepreneurial leadership in

today’s dynamic markets. Retrieved from

http://usasbe.org/knowledge/proceedings/proceedingsDocs/USASBE2003proceedings-21.pdf.

COURSE LEARNING OUTCOMES

1. Examine the private enterprise systems, drivers of change on the system, ethical and social

responsibilities of business, and the requirements for success in today’s business environment.

2. Analyze the factors that drive supply and demand, different types of market structures in a free

enterprise system, and factor of stability in a nation’s economy.

3. Formulate competitive...