Recent Marketing Exploits in the Uk Tourism Market

University of huddersfield |

Recent marketing exploits in the UK Tourism Market |

|

A comprehensive investigation into recent external effects on the tourism market and how the transport sector of the tourism industry has used marketing as a response to them, with specific analysis of the UK tourism market. |

Table of Contents

Table of Figures 1

Introduction 1

External Factors 2

Tourism Statistics 4

Marketing Response 6

Conclusion 8

Bibliography 9

Table of Figures

Figure 1 - Impacts of External Factors, (supplied by Visit Britain) 3

Figure 2 - International Tourist Arrivals, (supplied from UNWTO) 4

Figure 3 - Economic Effects of Tourism, (supplied from WTTC) 4

Figure 4 - UK Holiday Trips, (supplied from Visit Britain) 4

Figure 5 - UK Tourism Trends, (supplied from Visit Britain) 5

Introduction

The tourism industry has always been a part of humanity throughout all the ages, during the past century many advances have been made to make tourism and especially mass tourism develop rapidly and stretch to the entire globe. However through exposure to varied dangers both human and natural, there is significant change in the criteria for marketing that will lead to a sustained tourism trend.

In the United Kingdom, statistics generally show visitor numbers are on the increase but this can be slightly over-shadowed by the drop in domestic tourism, something the British tourist board are hoping to overcome with significant events happening in the following years. Even so reports indicate that the UK Tourism industry is still worth over £110 billion and indirectly is one of the largest employers throughout the country, (Tourism Alliance, 2011).

Throughout this report, the external factors that have the potential to make dramatic impact on the tourism industry as it stands in the UK will be assessed and the marketing responses of transport companies to these threats will be analysed. Finally a conclusion will be made on their...