Nordstrom: How to Succeed by Selling Just One Shoe

Nordstrom is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings. There are now 225 stores operating in 29 states across the U.S. The corporate headquarters and the flagship store are located in Downtown Seattle, Washington. The chain also offers free shipping and returns every day all the time without a minimum purchase. While Nordstrom was growing, it focused on catering to customers' needs, individually. Instead of categorizing departments by merchandise, Nordstrom created fashion departments that fit individuals' lifestyles. Today, Nordstrom has grown into a nationwide fashion specialty chain with renowned services, generous size ranges and a selection of the finest apparel, shoes and accessories for the entire family. The company's philosophy has remained unchanged for more than 100 years since its establishment: offer the customer the best possible service, selection, quality and value. This essay will cover the following questions:

1. Identify the type of retailer that Nordstrom's is classified as. Describe the characteristics it shares with other retailers of this type.

2. Describe Nordstrom's level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain difference.

3. Analyze the six components of Nordstrom's retailing mix to determine which have been the most important to the company's success. Provide a detailed rationale.

4. Discuss the primary challenges Nordstrom faces in the current retail climate.

5. Discuss how the competition has changed in recent years, along with consumer expectations.

1. Identify the type of retailer that Nordstrom's is classified as. Describe the characteristics it shares with other retailers of this type....