Market Position & Objectives of Thomas Cook (Ocr)

Market Position & Objectives of Thomas Cook

In this task I will be talking about Thomas cook and their Profile, image, SWOT, PEST and how that affects Thomas cook.

History and Information on Thomas Cook

Thomas Cook Airlines is a British charter airline based in Manchester, England. It serves main holiday resorts worldwide, from its main bases at Manchester and Gatwick.

Below Is the History of Thomas Cook Right from the Very Beginning;

1841 Thomas Cook organises his first excursion, a rail journey from Leicester to a temperance meeting in Loughborough. On Monday 5 July a special train carries some 500 passengers a distance of 12 miles and back for one shilling.

1845 Thomas Cook conducts his first trip for profit. It is a railway journey to Liverpool from Leicester, Nottingham and Derby. Fares are 15/- first class and 10/- second class, with a supplementary charge for travelling by special steamer to North Wales.

1855 Thomas Cook's first continental tour. He personally conducts two parties from Harwich to Antwerp, then on to

Brussels, Cologne, Frankfurt, Heidelberg, Strasbourg and, finally, to Paris for the International Exhibition.

1865 Thomas Cook opens his first high-street shop in Fleet Street, London, the upper floor of which is used as a Temperance Boarding House.

1869 Thomas Cook escorts his first party to Egypt and Palestine.

1872/73Thomas Cook organises and leads the first round-the-world tour. He is away from home for 222 days and covers more than 25,000 miles.

1873 Cook's Continental Time Tables & Tourist's Handbook (today known as the European Rail Timetable) is published for the first time.

1874 Cook's Circular Note, an early form of the traveller's cheque, is launched in New York

1874 Thomas Cook publishes his first guidebook, Cook's Tourists' Guide to Switzerland.

1878 Thomas Cook establishes a distinct "Foreign Banking and Money Exchange" department.

1886 John Mason Cook (son of Thomas) launches his new fleet of...