Management Proposal

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TABLE OF CONTENTS

List of Tables and Figures……………………………………………………………………….3

Case 1……………………………………………………………………………………………..4

Case 2……………………………………………………………………………………………10

Case 3……………………………………………………………………………………………14

Case 4……………………………………………………………………………………………19

Case 5……………………………………………………………………………………………22

Appendix 1………………………………………………………………………………………25

LIST OF TABLES AND FIGURES

Table 1: Chain of Command at “PLAN”………………………………………………………………6

Figure 1: 5 wheel Drive Concept according to DIYAFA 2012……………………………………….12

Table 2: Press Releases time line………………………………………………………………………15

Table 3: Schedules of Lectures…………………………………………………………………………18

Table 4: DIYAFA 2012 Balance Sheet…………………………………………………………………20

Figure 2: Billboard Campaign DIYAFA 2012………………………………………………………23

DIYAFA's 7th Annual Exhibition - Case 1: Initiation Phase, "Concept and Theme of Project"

Introduction:

The 7th Annual International Hotel, Restaurant and Food Exhibition also referred to as DIYAFA has been known for its annual event of bringing together all parts of the hospitality industry in the world. Situated in Doha, Qatar, this annual gathering has formed a channel of communication to the hospitality industry all over the world.

Giving that more than 10 000 expected annual visitor, DIYAFA's three days exhibition has become both a need and a want to the active members of the hospitality industry; a need to insure being up to date to the newest upgrades in this industry's rules and a want because expansion is becoming a rule for survivals.

Following this briefing of facts, it would fair to say that having the opportunity to manage this event can create a great sense of exposure to our young yet experienced event management business: "PLAN". For that reason, you are asked to find hereunder our proposed plan to manage these five days hoping it will meet your requirements.

To begin with, we will present DIYAFA's...