Submitted by: Submitted by anymore1030
Views: 305
Words: 886
Pages: 4
Category: Business and Industry
Date Submitted: 04/25/2012 11:44 AM
I think that a combination of [Apple top executives] Tim Cook, Jony Ive, Phil Schiller, Eddy Cue and others can, in total, bring the passion for product that Steve had, which is why Apple is still doing so well. I think that he ingrained in the company his ability to combine art with technology, and everybody there gets that. They all believe in making beautiful, well-designed, aesthetic products. However, when he left Apple the first time, the company did fine for four or five years and started failing. The danger is not that it will start failing now but will it be strong five to ten years from now?
The risk that he took was in doing things that other people thought would not succeed. Not that he got the technology first, but rather that he put it together and decided that a portable music player, for instance, would transform the music industry when everybody else was saying, "Well, other companies are making mp3 players and they stink." So it wasn't like he invented the music player. It is just that he pushed the notion by making them really great so he could transform the experience.
http://rmmag.com/MGTemplate.cfm?Section=RMMagazine&NavMenuID=128&template=/Magazine/DisplayMagazines.cfm&IssueID=364&AID=4523&Volume=59&ShowArticle=1
“For me, the first lesson that Steve can teach in terms of risk management is to pay attention — even to the parts unseen,” said Issacson. “Pay attention even to the things that other people aren’t going to see. And you know that that is the key to making a great product and it also plays out in the world of risk.”
“He knew how to bend reality at times,” said Isaacson. “That’s why he had a reputation for driving people crazy. But he could also drive people to do things they thought were impossible. He knew how to know what people thought were high risk, but he knew it could work and got these people to believe and achieve the impossible.”...