Bpcl

A

Summer Training Project

On ‘’Marketing Plan & Project Analysis’’ At

BHARAT PUMPS AND COMPRESSORS LIMITED

(A Government Of India Undertaking) NAINI, ALLAHABAD – 211006

U.P. INDIA

Ph. 0532-2687412, 2687413; Fax. 0532-2687075 bpclindia@sancharnet.in e-mail:

Duration (2-07-2009 to 16-08-2009)

(B.B.S. INSTITUTE OF MANAGEMENT STUDIES Gr. NOIDA U.P.)

SUBMITTED TO: SUBMITTED By: Dr. Bimal Aggrawal Brijesh Kumar Dwivedi (Director) M.B.A. 3rd Sem oll No. 0825070018

Mr.

R

CERTIFICATE

This is to certify that BRIJESH KUMAR DWIVEDI, a student of Master of Business Administration (MBA), class of 2008-10,

BBS

Title

INSTITUTE

OF

MANAGEMENT & PROJECT

STUDIES GR. NOIDA, has worked under my guidance for

the Project

“MARKETING PLAN

ANALYSIS”.

This Project report is prepared in partial fulfillment of Master of Business Administration to be awarded by Uttar Pradesh Technical University, Lucknow. To the best of my knowledge, this piece of work is original and no part of this report has been submitted by the student to any other Institute /University earlier.

Date Mr.BIPIN SINGH

(Professor)

TABLE OF CONTENTS

 CERTIFICATE OF COMPANY



CERTIFICATE OF COLLAGE INTRODUCTION PREFACE ACKNOWLEDGEMENT LOCATION-NAINI CLIENTS PRODUCTS TSX[TECHNOLOGY] DEPARTMENT IMS[INTEGRATED MANAGEMENT SYSTEM] TQM[TOTAL QUALITY MANAGEMENT] TQC [TOTAL QUALITY CONTROL] BPCL BRANCH OFFICES HUMAN RESOURCE DEVELOPMENT MARKETING PHILOSPHY ASSUMPTION ABOUT MARKETING PLAN PRODUCT ANALYSIS 7’C s IN BPCL

➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢

➢

➢ ➢ ➢ ➢ ➢ ➢ ➢

➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢ ➢

ACCOUNTING POLICIES WORKING OF MARKETING DEPARTMRNT WORKING OF SALES DEPARTMRNT WORKING OF IMPORT AND EXPORT DEPARTMENT MARKETING MIX 4’Ps OF BPCL CONCLUSION SUGGESTION BIBLIOGRAPHY

INTRODUCTION

Bharat pumps & compressors ltd. Incorporated 1970 was established at Naini,the Trans yamuna area of Allahabad with objective to design, manufacture and supply of capital goods in the fluid...