Marketing

Running Head: SALES FUNCTIONS: AT&T

Sales Functions: AT&T

Introduction

AT&T is the largest telecommunication company of the United States and provides local and long distance telephone services, wireless service, high speed Internet access and directory publishing & advertising services. AT&T Inc. was founded as Southwestern Bell Corporation in 1983 (AT&T: Company Overview, 2010). AT&T is serving 150 million consumers by providing seamless communication at the global level (Ponder, 2010). It is one of the world’s largest providers of IP-based communication services for businesses, with an extensive portfolio of VPN (Virtual Private Network). The company’s mission is to connect people with the whole world from everywhere. For this purpose, company is innovating in communication and entertainment industry (New AT&T Launches, 2008).

Sales Function of AT&T

In order to attract the customers towards the company and increase the sales, management of AT&T uses various sale functions. The sales functions can be defined as the function that influences the customers to purchase the company’s product and generate sales in the company such as managing supply and demands of the company, retaining customers for long time (Lancaster & Reynolds, 2005). In addition, supporting the marketing activities is also one of the main sales functions such as advertising, sales promotional, personal selling, public relations, etc. All these functions help the company to generate revenue and increase its profitability (Thorogood & Gschwandtner, 2008).

AT&T uses many sales functions to retain the customers for long time. In order to increase the sales of the company, AT&T has introduced new media services such as Video Share, U-verse, and targeted the consumers from the rural area by serving them high speed internet services (AT&T Wi-Fi Services, 2010). The company advertises its products and services through offline and online media services.

Non-Sales...