New Product Marketing Plan

Kingdom of Saudi Arabia | | المملكة العربية السعودية |

Royal Commission at Yanbu | | الهيئة الملكية ينبع |

University College – Yanbu (Women's Campus) | | الكلية الجامعية-ينبع )حرم البنات) |

Yanbu Al-Sinaiyah | | ينبع الصناعية |

Panorama Café

MKT380 Project

Instructor Name:

Amal Alsahli

Group members:

Bodoor Saleem 08120034

Sarah Bantan 08120083

Ghroub AlBakri 08120124

Wala'a Redhwn 08120190

Section: 1

Blessing of Allah

We thankful to Allah for reconciling us and gave us the strength to carry out this project successfully. Also, we would like to thank our virtuous teacher, miss: Amal Alsahli for her help.

Project Group Members

Table of Contents:

Contents page

Executive Summary…………………...…………………………………………….. 4

The Innovative Product ………………..………………………..………………….. 5

The Research…………………………………………..…………………………….. 7

The Environment……..……………………...………..…………………………….. 12

Market Segmentation, Targeting and Positioning Strategy ……………………… 18

Product Strategy …………………………...………………………….…………….. 21

Promotion Strategy ……………...…………………………………………….……. 23

Pricing Strategy ……………………………………………………………………... 25

References ………………………………………………….………………………… 26

Executive Summary:

This report was commissioned to examine and draw attention to marketing plan of a new business idea. The plan started first with the source and the reasons of choosing this innovative idea. The group members...