Paper 3

paper

Assignment 3

Le Petit Chef

Handing in your assignment

This assignment regarding the Le Petit Chef case should be delivered through the Assignment Section on Blackboard before Wednesday, May 2, 2012, 12.00 hours (noon). Be aware that this is an individual assignment and plagiarism will be punished: Every individual student is required to hand in his/her own unique work.

Please upload your answer to this assignment as a Word document.

If you have any problems or questions about this assignment or the delivery process please send an email to: im-iba@rsm.nl

Naming the file you hand in

The name of the file to hand in through the Assignment Section should be in the following format:

Student number- surname- first name-Assignment3-IM2012

Answering the Assignment Questions

You are asked to answer the assignment questions in a copy of this document.

Please write your answers below the line on the same page as the question. Please provide answers in the following format: Times New Roman, size 12, and single spaced. There is absolutely no necessity to use more space than the space that is left on the page (in fact correct answers can easily be given in about half the space left on the page).

Notice that there are 4 pages in this document including 3 questions!

Student number:

Surname:

First name:

International BA (IBA) or

Dutch BA (DBA)

Assignment Question 1:

1. The Le Petit Chef case describes how the company’s performance had been going down for 5 years already.

a. In which segment of the microwave market was Le Petit Chef initially operating and why were its products well received in this segment?

Le Petit Chef had two possible innovation projects to counter the problems it faced: Producing a Fraternité platform (either as a downgrade from the Egalité platform or as a completely new platform) and developing “fuzzy technology”.

b. How would adding these two new...