Term Paper Report

TERM PAPER REPORT ON

Customer perception of

Rebranding(A case of

Warid to Airtel)

DATE OF SUBMISSION: FEBRUARY 26, 2011

Customer perception of

Rebranding(A case of

Warid to Airtel)

Submitted To:

Mr. Mohammed Javed Hossain

Assistant Professor,

Department of Marketing Studies & International Marketing,

University of chittagong

Submitted By:

Mohammad Aminur Rahaman-2006/55

Mohammed Khurshed Alam-2006/10

BBA (4th year)

Session: 2005-2006

Marketing Studies & International Marketing.

University of Chittagong

DATE OF SUBMISSION: FEBRUARY 26, 2011

Letter of Submission

February 26, 2011

To

Mr Mohammed Javed Hossain

Assistant Professor,

Department of Marketing Studies & International Marketing,

University of Chittagong.

Subject: Submission of Term Paper Report.

Dear Sir,

It is a great pleasure for us to submit the Term paper report on “Customer perception of rebranding(A case of warid to airtel). We are submitting this report as a part of our B.B.A. Program. We have tried our best to gather relevant information for preparing a complete report by following Term paper proposal. Without the sincere co-operation and proper guidance of you, it is not possible for us to prepare the report.

We appreciate having this assignment and we pray and hope that if there are any mistakes in this report it will be considered kindly.

Sincerely yours,

Mohammad Aminur Rahaman-2006/55

Mohammed Khurshed Alam-2006/10

BBA(4th year)

Session:2005-2006 Department of Marketing Studies & International Marketing

Preface

Practical knowledge has no alternative, a perfect co-ordination between theory and practice is of paramount importance in the context of the modern business world. In order to resolve the dichotomy between these two...