Sample

Business Environment

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Every organization is confronted with macro-environment, which deals with such factors that have direct influence on supply and demand of the firm. These factors are beyond the control of organization agitating it to formulate such strategic measures that support the organizational goal and strategic planning. The dynamism in the arena of market is surfacing such uncertainties that have significance impacts on the functions of organization. In order to comprehend these vague possible issues, a series of checklists have been framed to grab an increment in the organizational effectiveness or its survival to some extent. The main framework widely used with its in depth strategic concentration on environmental influences is PESTEL analysis. This analysis evaluates the external environment of the firm on the basis of factors like political, economical, socio-cultural, technological, environmental, and legal. In this regard, this paper will examine PEST analysis of a chocolate manufacturing firm operating in UK.

PESTEL FRAMEWORK

PESTEL framework is considered as the best strategic equipment to measure business position and expected relevant growth or decline in the market and also gives the directions for possible profit oriented business operation. This analysis works as a useful tool in planning process which may include; organizational planning, strategic planning, financial planning, marketing planning, product development planning and most importantly in research and development reports. It is one of the effective tools that summarizes the scattered aspects in one horizon, especially when entering into the new markets or when the purpose is to go beyond the geographical boundaries. It helps the organization to eyeshot the comprehensive realities of the new environment and its market...