Ferramentas
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Global Business
Providing WBENC Certification
TOOLKiT
2012
Global Business
Providing WBENC Certification
TOOLKiT
- TABLE Of cONTENTS -
ASTRA WOMEN’S BUSINESS ALLIANCE - GLOBAL BUSINESS TOOLKIT
inTRODuCTiOn
Welcome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
PREPARinG TO GO GLOBAL
Chapter 1: Chapter 2: Chapter 3: Chapter 4: Chapter 5: Five Steps for Succeeding in Global Markets . . . . . . . . . . . . . . . . . . . . . . . . 1 Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Building a Global Market Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Understanding the Role of Culture in Going Global. . . . . . . . . . . . . . . . . 15 Cultural and Business Etiquette in China . . . . . . . . . . . . . . . . . . . . . . . . . .20
POSiTiOninG yOuR PRODuCT GLOBALLy
Chapter 6: Chapter 7: Chapter 8: Chapter 9: Overview of Options for Selling Products or Services Globally . . . . . . . 29 Finding the Right Partner for Your Products / Service. . . . . . . . . . . . . . . . 35 Product Labeling and Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42 Supply Chain and Cost of Logistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46
Chapter 10: Tax Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53
RESOuRCES
Chapter 11: Rise of the Timbis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 Chapter 12: Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 Chapter 13: Assessing International Markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70...
