Swot of Tvb

Strength:

TVB has developed a strong brand name and good reputation. It is the most popular TV station in HK. Audiences prefer to watch TVB so the ratings are usually high.

According to the TVB annual report, it has net assets of $52.44billion. It brings great advantage in operating.

TVB has more than 500 artists, 4500 staff and contracts with singers. TVB also discover talents by well-developed artists training programmes. And there are other supply like Miss HK and Mr. HK.

Due to improvement in technology, TVB can produce programmes with higher definition. TVB has a new fully digitized TVB City producing HD programmes.

TVB also engages in different businesses such as providing free TV, digital TV, artist management, publication, internet, music and film.

Weaknesses:

Lack of creativity is a weakness. Many programmes are criticized for copying competitors’ programmes. And there is a decline in innovations. The types, patterns and themes of dramas are similar.

The quality of programme is deteriorating and poor. Some programmes include inappropriate content as gimmick to achieve high ratings. And the production of dramas is not serious enough. Some content is exaggerated and untrue.

The internal personal connections are complex. There is gossip like artists fawn on senior to gain more opportunities, artists exchange award with contract and some artists are at odds with others. It reduces the efficiency of operation.

Opportunities:

Barrier to entry is one of the opportunities. It is difficult to get a TV broadcast license. And it needs huge capital for entry. So there are few competitors.

Audiences prefer to watch TVB because of their entrenched viewing habit. So the audience rating of TVB is high.

TVB is able to follow the current trend. It always provides programmes related to the current trend to attract audiences.

TVB provides paid TV with various channels satisfying different needs of audiences in paid TV. And the brand name...