Pr Survey Finds Affluent Sporeans See Increased Potential in North Latin America in the Longer Term 20mar12 Final

Standard Chartered survey finds affluent Singaporeans, while bullish on Asia,

also see increased potential in other regions like the Middle East, Africa and

Latin America in the longer term

Affluent Singaporeans surveyed:

•

Are less active traders; believe in buying low and holding investments;

•

Put most energy towards their family; and

•

Value education/ advisory on wealth management from financial partners the most

20 March 2012, Singapore: The FuturePriority Report 2012 is a study by Standard Chartered

Bank and Scorpio Partnership which captures sentiments of over 2,700 affluent individuals across

nine markets in Asia, including 300 individuals from Singapore with an average annual income of

USD 126,000. The survey found that the affluent Singaporeans’ wealth confidence has dipped

due to an uncertain economic landscape. While they remain more bullish on Asia, they see

increased potential in other regions like the Middle East and Africa (MEA) and North and Latin

America in the longer term, making them adopt a more international perspective. They also prefer

taking a diversified and long term approach to investments.

Foo Mee Har, Global Head of Priority and International Banking, Standard Chartered Bank, said:

"Our consumer strategy is anchored on being client-focused. Now into its second year, the

FuturePriority Report supports our strategy of having a deep understanding of our clients,

and to be at the forefront of addressing their needs.

Singapore is a key market for

Standard Chartered Priority Banking globally and we continue to invest in this market. Over

the past two consecutive years, we have seen double-digit growth in Priority Banking

balances in Singapore and we expect this trend to continue.”

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Increasingly sophisticated and international

The study reveals that while Asia is top of mind for both the short and long term, the affluent are

also not discounting opportunities...