Swot Analysis on Social Media

Case Analysis

Name: Grycel Hernandez Rizo

ID: 2820110006

There are still a lot of discussions in the corporate workplace about the appropriateness of Social Networking sites with heated discussions in both camps. There are those that say it’s completely non-work related and that Facebook, MySpace, LinkedIn, Twitter and the like should be flat out banned while others see it as a new opportunity to open up new ways of communication. Here is SWOT analysis of social media as below:

Strengths:

• Quick information exchange

• Direct contact with audience (almost like face-to-face)

• Media exposure

• Build strong, long term relationships through online social networking, at a faster pace than just relying on traditional face-to-face networking

• Build a conversation and converse with others and build close networking bonds

• Gets tons of publicity.

• Is a thing on its own (almost no competition in micro blogging)

• It is simple but powerful

• It is 100% social in an all-social web and It is free

• Businesses, Organizations, Companies like it a lot

• It is real-time ,searchable and totally RSS-enabled

• It is the ultimate link discovering and sharing tool

• Tweets show link attachments (may need to be shortened)

• Some post-secondary institutes use it openly (not blocked on intranets)

Weaknesses:

• Tough to train or convince management team/group members on social media principles

• Lack of tools or resources to track and monitor social media campaign results

• Effort vs. results: Even if it is more measurable than other channels, it is difficult (especially for small business operations) to balance the effort put on social media against the results obtained

• Making up for mistakes: The time-frame to correct errors that affect your audience is less. Because you are heavily exposed, your company has to take action more promptly than if you weren’t (especially if people are having conversations about your brand, you will have to engage and clarify)

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