Mkt 421 Marketing Research Paper

Marketing Research Paper

MKT/421

Marketing Research is crucial to any company that wishes to succeed in the business world this include powerhouse businesses like Disney Pixar. Marketing Research is "the function that links the consumer, customer, and public to the marketer through information. Information that is used by management to identify and define marketing opportunities and problems so the company can generate, refine, and evaluate marketing actions and also monitor marketing performance so that they may further the understanding of marketing as a process ("Meaning And Scope Of Marketing Research", 2012).

The amount of time that is required for market research varies depending upon the target market and its size also on the company's product they wish to market. The process that is used to implement the company’s products or services is well defined. This process includes 1) assessing information needs, 2) developing needed information through internal databases, 3) implementation of marketing research, 4) organization of ideas, and 5) distributing and using information. With these steps it provides a guide and is important in the development of a marketing strategy by providing what a company needs in order to reach their target market. Therefore, marketing research is important to developing a marketing strategy because it assesses what steps a company needs to take to reach their target market.

The Internet has helped with collecting marketing data through online focus groups, Internet surveys, and experiments. The marketing research process also involves collecting and secondary data. Therefore, an efficient means for data collection will assist this process. Therefore, this paper will review how Disney Pixar employs secondary market research, and effective scaling processes for their organization.

Pixar, a wholly owned subsidiary of Disney, has changed the way animated movies are made. Pixar has played a...