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Category: US History
Date Submitted: 05/20/2012 11:12 PM
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KOLEJ TUNKU ABDUL RAHMAN
SCHOOL OF BUSINESS STUDIES
ACADEMIC YEAR 2012/2013
Diploma in bUSINESS STUDIES (E-Commerce & marketing)
Diploma in bUSINESS STUDIES (marketing)
ABDT3213 INTERNATIONAL MARKETING
COURSEWORK SPECIFICATION
Coursework Assessment (40%)
|No. |Contributions to coursework |% of contribution |
|1. |Class Tardiness & Participation |25% |
|2. |Group Written Assignment – Case Study |50% |
|3. |Presentation - Individual |25% |
| Total contribution |100% |
1. Class Tardiness & Participation (25%)
• Student will be granted a total of 25 marks starting from Week 2 (Tutorial 1) to Week 12 (Tutorial 11).
• Students are required to complete the tutorial questions and participate actively during the tutorials session. Marks will be given based on the for the student’s participation in every tutorial (answering the tutorial question) and attendance for both lecture and tutorial sessions.
1. Group Written Assignment – Case Study (50%)
Instructions to students
• Form into groups of 4 to 5 students in each group (depending on the population).
• Write a report of between 12 to 15 pages (excluding Table of Contents and Appendices). A penalty of 2% will be imposed on reports exceeding the required number of pages.
• Assignment is to be typed in font size 12pt, Times New Roman. 1.5 spacing on A4 size papers.
• All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc) including...