Comm/470 Strategic Communication Consultants

Strategic Communication Consultants

COMM/470

New Media Tools

There are many social media tools that may be used to distribute messages to consumers and clients, the question is, which is would best hit the targeted market. There is Social Media Campaign Managements, which enable users to manage centrally social accounts, organize activities by business objective, schedule conversations for maximum reach, participate in real-time conversations and report on key performance indicators (KPIs).  With this functionality, social marketers reach larger audiences and create higher impact social engagements (Emailvision Powering Smarter Marketing, 2012).

There is the SocialOomph, which will allow one to manage the Facebook pages, Twitter accounts, and any other networking media one may have (SocialOomph, 2012). There are 11 features consisting of 63 different functions for manipulating the account even to the point of discovery, which followers have the most clout.

Social media is truly a resource to providing connectivity directly to potential customers and clients via e-commerce and networking. As of February 2012, Facebook has more than 845 million active users and continues to be ranked as the most used social networking services by worldwide monthly active users according to Compete.com; an analysis service, which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world (Wikipedia, 2012). Facebook is used to post promotional coupons, ask questions relevant to customer or clients’ needs, create an open line of communication between you and your potential clients and promote yours or others websites, blogs, and email. Along with Facebook, Twitter’s grown since March 2010 the company registered more than 70,000 registered applications, and as of June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second (Wikipedia, 2012).The potential...