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ka musta ka nmn dyan hello representative work-force, but today’s representative is a very different businesswoman from her mother or her grandmother, with a wider range of career opportunities, not to mention the wide array of cosmetic and gift offerings. Today’s Avon customers are just the same as any others: They want value, quality, and on-time delivery. Importantly, they want to order products when they want them, and have them delivered on their terms. Ever changing consumer preferences require a company to adapt quickly to change, and even Avon, as large and well-establi Taiwanese firms. With some of these firms, Nike designers create and then relay via satellite new footwear designs and styles for upcoming seasons to suppliers, who in turn, develop the prototypes. Once these prototypes are approved, these lead suppliers fax the product specifications to their various plants throughout Southeast Asia, where production can take place almost immediately. This level of trust and coordination facilitates both production and (usually) compliance activities for Nike. In apparel, given short shed as it is, has to be prepared guaranteeing a significant number of orders and by placing Nike employees at these new factories to help monitor product quality and production processes, Nike was able to help its lead vendors establish an extensive network of footwear factories throughout Southeast Asia.

Today, Nike’s products are manufactured in more than 700 factories, employing over 500,000 workers in 51 countries (See Table 2). Nike has only 22,658 direct employees, the vast majority working in the United States. Over the years, Nike has broadened its product range. Whereas in 1980, Nike sold 175 different styles10 of shoes, it offered 772 different