Theory X and Y

1) Introduction

Before discussing the actual topic, lets us define what is corporate social responsibility. Different companies have different definitions - although there is common point between them all. Mallan Baker (8 June, 2004) states ‘CSR is how companies manage business process to produce an overvall positive impact on society’. Corporate social responsibility can be defined as ‘continuous commitment by business to behave ethically and contributing to economic development, but improving the standard of the entire society and maintaining sustainability at the same time.’

The company to be discussed is Nike. This essay will talk about Nikes ethical issues and different stakeholders which are involved in its business activities and which are affected by its ethical issues. It is widely known that Nike is worlds one of the biggest sports company, which is famous for making sneakers and sportswear. The essential target of the afore - mentioned business activity are basically countries which have huge populations like Vietnam, China, Indonesia. It is important noting that outsourcing to countries which have huge populations are profitable for any company - manufacturing cost is low and there is cheap labour. The above-mentioned business practice of sweatshops is strongly related to corporate social responsibility issues. The reason for this problem is child labour, physical and verbal abuse from its managers and use of machineries without any safety precautions taken which do not comply with code of conduct of the company. Christopher svezia, an athletic footwear and apparel analyst admits with Susquehanna financial, ‘Nike has made strides over the year to improve labour conditions in China’. But the company still faces with problem of social responsibility. China sweatshop case will be briefed ahead, so will be issues violating Nike code of conduct....