E-Commerce

Introduction.

In the following article I attempt to analyze a real-life internet based company. I have chosen a multinational computer technology corporation - Microsoft Corporation. I conduct a research into its background, history and products and services. Along my research I try to identify the factors for success or failure of chosen company. I am also required to observe or recommend possible ways of improving market of this company.

Profile of Company.

Microsoft Corporation’s principal activity is to develop, manufacture, license and support a wide range of software products for a multitude of computing devices. Its operating in seven segments: Client; Server and Tools, Information Worker, Microsoft Business Solutions, MSN, Mobile and Embedded Devices and Home and Entertainment. The software products include scalable operating systems for servers, personal computers and intelligent devices; server applications for client or server environments; information worker productivity applications; business solutions applications and software development tools. It also provides consulting and product support services. It trains and certifies system integrators and developers. It sells the Xbox video game console and games, PC games and peripherals. The online businesses are MSN subscription and the Internet products and services. In fiscal year 2006, it acquired Frontbridge Technologies Inc, Teleo Inc and MediaStreams.com AG.

(In millions, except per share data) |

Year Ended June 30, | | 2010 | | | 2009 | | | 2008 | | | 2007 | | 2006 |

Revenue | $ | 62,484 | | $ | 58,437 | | $ | 60,420 | | $ | 51,122 | $ | 44,282 |

Operating income | $ | 24,098 | | $ | 20,363 | | $ | 22,271 | (c) | $ | 18,438 | $ | 16,380 |

Net income | $ | 18,760 | | $ | 14,569 | | $ | 17,681 | (c) | $ | 14,065 | $ | 12,599 |

Diluted earnings per share | $ | 2.10 | | $ | 1.62 | | $ | 1.87 | | $ | 1.42 | $ | 1.20 |

Cash dividends declared per share | $ | 0.52 |...