Shotsgift

Marketing overview

Our market is related with the smartphones market in US. We could choose to study the applications’ market over the smartphones’ market but we didn’t because we believe the last one gives us more detailed information about potential consumers. In the beginning we are extremely interested on a possible partnership with Hard Rock Café in US, but our goal is to turn the application global, creating several partnerships with the most famous discos and bars. US Population reach the 352 million people, of whom 61,4% our targeted ones. USA has the largest number of foreign students, reaching the 4% of all them. Considering the work market there is an estimative of 14 millions foreign workers living in USA. So to somehow being involved in a special occasion like birthday, since there are families and friends left behind with the decision of studying abroad, Shots Gift satisfy the need of just give a symbolic gift to someone that is miles away. Smartphones trends are very favorable to our service, 32% of the world’s consumers intend to buy a smartphone in 2012. 35% of US adults owned a smartphone. The Financial Times cites a JPMorgan prediction that 657 million smartphones will leave stores in 2012. IDC predict smartphone sales will rise to 982 million in 2015.IMS Research expects smartphones to reach 1 billion in annual sales in 2016 (half the mobile device market).

Environmental analysis

3. INDUSTRY ANALYSIS AND COMPETITORS

Bargaining power of customers

The bargaining power of customers is very high. The customers are very price sensitive and as the products in the smartphone application industry are distributed online, customers are able to compare prices of possible competitors easily and switch to competitor applications.

Strength*: 5  

Bargaining power of supplier

On the one hand exist only a few platforms for smartphone applications. Mainly Apple´s IOS and Google´s Android. Therefore their bargaining power is pretty high. On the other...