Practika

№1

Give practical examples of 2 companies: one, following selling philosophy and second, following marketing philosophy. Please explain the differences in their approach for the consumer.

Selling Philosophy: a selling philosophy predominates where the selling function is most valued. The assumption is that any product can be sold if enough selling effort is given to it. Marketing’s job is to sell whatever the organization decides to produce. Although selling is one component of marketing, organizations driven by a selling philosophy emphasize selling efforts to the exclusion of other marketing activities.

Marketing Philosophy: a marketing philosophy suggests that the organization focuses on satisfying the needs of customers. This focus applies to people in the marketing function as well as to those in production, personnel, accounting, finance, and other functions. Production and selling are still important, but the organization is driven by satisfying customer needs.

One example of a selling philosophy wherein the selling function is of most importance is Amazon.com.

Amazon.com seeks to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online at a great price. Amazon.com and sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares,

books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, travel services, magazine subscriptions and outdoor living items.”

Another tech company meanwhile emphasizes the Marketing philosophy technique which concentrates on the customer empowerment experience. The marketing process for Dell.com is emphasized from the front-end through the back-end to make a seamless online shopping experience....