Health Care Marketing Analysis Paper

Submitted by: Submitted by

Views: 1046

Words: 1211

Pages: 5

Category: Business and Industry

Date Submitted: 06/06/2012 12:10 AM

Report This Essay

Health Care Marketing Analysis Paper

In the United States, cancer is the leading cause of death for people between the ages of 35 and 65. The number of deaths related to strokes and heart disease is anticipated to decrease thereby causing an increase in deaths related to cancer for the population in the United States. Cancer Treatment Centers of America (CTCA) entire focus is driven by continual research and employ innovative new techniques and therapies. CTCA focus is also driven by advanced whole-person treatment options and the kind of care an individual would want for his or her own family members. This paper will provide background information pertaining to this organization, and describe the four Ps and how they are important to success. This paper also will examine the marketing relationships with the partnerships and data from the general area in which organization is located, determine the target market, and with an explanation of why understanding the target market is imperative to successful marketing planning.

CTCA convey a broad treatment model with focus centered patients entails nutritional assessment and an individualized meal, plan designed to deter malnutrition. CTCA focus is also treatment of disease refraining use of drugs and surgery with emphasis on using natural agents such as air, water, and herbs, psychology counseling, physical therapy, ensure spirituality support as a means to accommodate and the needs of cancer patients.

Approximately 30 years CTCA have pledged to discover the unique and precise combination of cancer treatments designed for particular patients. The staff at CTCA coupled with an individual’s caregivers, together pursue establishing an integrated treatment plan design for a particular patient. The centers employs dedicated group of oncologists, surgeons, and other medical staff who is trained to convey advance cancer treatment, which entails reliable and more effective radiation therapy, drug therapies that entail...