Bus 485

1. Introduction

1.1Research Context:

Bangladesh is a Muslim majority country. The people of this country are sensitive to their religion. That really open the door for the banks run in accordance with Islamic rules and regulation. First Islami Bank started the banking system that runs according to Islamic rules and regulations. Then some other Islamic banks also started business. Currently some banks even the foreign bank like H.S.B.C and Standard Chartered bank open their Islamic banking section. Theses banks are doing these because most of the people of our country are sensitive to their religion. Banks want to do business by utilizing their sentiment. Different factor can lead the customer towards Islamic banking like interest is prohibited in Islam. Another factor can be people want to deposit their money in those banks that do not give loan to those businesses that is not permitted in Islam. Banks having the provision of giving interest free loan to the needy people of the society which is called ‘Quard E Hasan’ in Islam can also lead the customer to those banks. Many religious programs telecasted in different channels become very popular in our country that may also influence the customers to switch. So in this study we will identify some factor that may responsible for customer switchover to Islamic banks and try to discover whether these factors really responsible for the customer switchover.

1.2 Problem statement:

Now a day’s many non Islamic banks are opening Islamic banking section. It is an observed phenomenon that the banks are doing that because there is a huge market for Islamic banking in Bangladesh because the people of this country are very sensitive to religion. They want to deposit or want to make transactions with those banks which run according to the rules and regulation of Islam. But in our country there are few banks those run in accordance with Islamic rules and regulations. Here we have identified some factor those are...