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Category: Business and Industry
Date Submitted: 06/09/2012 01:45 PM
Sennheiser Case Study
Sennheiser France fosters loyalty by providing its network
of 3,000 distributors with new services
“Convertigo
provided us
with a simple solution
that did not require any
technical development of
our AS/400, and which
was easily integrated
with the design of our
web site.”
JACQUES COHEN, DSI
The Sennheiser Group is one of the world’s leading
manufacturers of headphones, microphones and
wireless transmission systems. Created in 1945,
Sennheiser currently has 1,800 partners in forty
countries and in 2008 recorded sales of $564M.
Sennheiser France began twenty years ago and is now
the second largest subsidiary, just behind the United
States. Sennheiser France boasts eighty employees,
recorded sales of $67M and distributes close to
2,000 products, covering fifteen brands via a network
comprising thousands of distributors.
Sennheiser France fosters loyalty by providing its network
of 3,000 distributors with new services
BRIEFLY
ACTIVITY:
Manufacture and distribution of high-fidelity equipment. 80 employees in France and thousands of
distributors.
CHALLENGE:
To provide the distribution network access to the product catalog (with real-time access to prices)
and access to an inventory a web application for tracking orders.
SOLUTION:
With the Convertigo mashup solution, real-time interfaces with the ERP are created in record time,
and without APIs.
RESULTS:
A more efficient and productive sales administration, more reliable information and higher client
satisfaction.
Challenges
OBJECTIVES
In a highly competitive market, it is important to stand out from the competition
by offering new services to clients. Access to accurate prices, real time stock
availability and order status tracking are just a few of the services that Sennheiser
France aspired to provide to its 3,000 distributors via the web.“We decided to
create a retailer’s site accessible via internet to enable retailers...