Strategic Management

* Methodology of the Report:

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* Overview

As the technical framework the research methodology works in the research. Research methodology provides a clear study in addition to the explanation of the many stages of the research for addressing the problems of the research. Different types of the research are necessary for the purpose of finding the main principles of the specific object. According to Babbie, (2004), “Epistemology is the science of knowing like the science of knowledge acquirement while methodology is recognized to be the science of finding out.” According to Arnould et al., (2004), “throughout the course of consumer behavior research, gathering data, recording and analyzing in a methodical and objective manner so as to detain and predict how consumers feel, think and behave.” There are two types of the research methodologies that are used for the research such as Qualitative research and Quantitative research. These methods have different types of the approaches that are used for the collection of data. To do this research I will use the quantitative method of research.

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Hypothetical backdrop

To provide the universal view about for carrying out the research as well as there are some elements for influencing the explanation of the method of the research the customs of the research, theories as well as the validity and reliability of the information are needed.

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* Research Design

Research design is the research procedures by which the research will be conducted. In this study my research design that means the research procedure that I have followed is summarized as follows where the details will be later:

Research philosophy | Interpretive philosophy |

Research approach | Quantitative research method |

Research strategy | case study |

Data collection method | From Portfolio Manager |

Sample technique | Simple random sampling |

Sample size | 30 |

Data analysis techniques | Descriptive statistics (mean,...