Submitted by: Submitted by vivenia
Views: 294
Words: 658
Pages: 3
Category: Business and Industry
Date Submitted: 06/18/2012 05:23 AM
Market Demographics
The profile for Es Durian Iko Gantinyo customer consists of the following geographic, demographic, and behavior factors:
Geographics
* immediate geographic target is the city of Padang with many population
* A geographic area in all over town even outside the Padang City is in need of our services.
Demographics
* Male and female.
* Have attended school, college and/or graduate school, the most controlled market segment.
* Young professionals who work close to the location.
* Eat out several times a week.
Behavior Factors
* Enjoy a high quality meal without the mess of making it themselves.
* When ordering, health concerns in regard to foods are taken into account.
* There is value attributed to the appearance or presentation of food.
Market Needs
Es Durian Iko Gantinyo is providing its customers with a wide selection of high-quality ingredients Durian, All kind of juice and other meals. that are unique and pleasing in presentation, offer a wide selection of health conscious choices, and utilizes top-shelf ingredients. Es Durian Iko Gantinyo seeks to fulfill the following benefits that are important to their customers.
* Selection. A wide choice of durian quality and juice of fruit options.
* Accessibility. The patron can gain access with minimal waits and can choose the option of meals in or take out.
* Customer service. The patron will be impressed with the level of attention that they receive.
* Competitive pricing. All products/services will be competitively priced relative to comparable with competitors.
Market Trends
The market trend for Es Durian iko gantinyo is headed toward a more sophisticated customer. is more sophisticated in a number of different ways.
* Food quality. The preference for high-quality ingredients is increasing as customers are learning to appreciate the qualitative differences.
* Presentation/appearance. As presentation of an element of...