Nestea Campaing

ADV 3008

Advertising Campaign Assignment NESTEA:

1. Company Profile:

1. The company’s name and its type of business

Nestea is a trademark of Nestle. Nestle is a multinational packaged food company founded and headquartered in Vevey, Switzerland. It resulted from a merger in between the Anglo-Swiss Milk Company for milk products and the Farine Lactee Henri Nestlé Company set up by Henri Nestle to provide infant food product. Nestle USA is part of Nestle S.A., the world’s largest food and beverage company. The company offers hundreds of products, including chocolate and confections, beverages, infant formula, juices, milk products, pet food, prepared foods, and sports nutrition. Nestle bottled water brands and ice creams are distributed in the US by separate subsidiaries. Nestle USA beverages are distributed by Nestle Company’s beverage department in the United States and by Beverage Partners Worldwide (BPW), a joint venture between The Coca Cola Company and Nestle, in the rest of the world.

2. The company’s reputation in the marketplace

Since its beginning Nestle USA remains committed to providing foods and beverages that enhance every life experience. Nestle’s brands are globally renowned which made the company a global market leader in many of its product lines. For eight years Fortune magazine had name Nestle USA one of America most admired food companies. In 2007 the company earned $8.25 billion dollars in sales. Nestle Beverage USA is a $1.38-billion division of Nestle USA. Nestle consistently delivers products that live up to today’s high standards for taste, quality, nutrition and enjoyment. Nestle USA top competitors are ConAgra, Kraft Foods, and Mars Inc. Nestle USA premium beverage division offers a full line of shelf stable flavored milks under the Nesquik brand.

Last year Nestle USA and Jamba Juice, the leader in healthy-blended beverages, announced their exclusive worldwide licensing...