Singer Corporation

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MINOR ISSUE 1

LECTURER’S NAME : MADAM ZALINA IBRAHIM

COURSE NAME/ CODE : BUSINESS DEVELOPMENT/ MGT 362

FACULTY NAME/ CODE : BUSINESS MANAGEMENT/ BM111

NAME : NURSHUHADA BINTI ABDUL RAHMAN

MATRIX NUMBER : 2006442864

GROUP : BMD6D2

TITLE : SINGER

TABLE OF CONTENTS

1. INTRODUCTION

1. COMPANY

Since 1851, the name Singer has been synonymous with sewing. The spirit of practical design and creative innovation that characterized the company at its beginning continues today as they develop products for every level of sewing. They have celebrated many firsts, including the world’s first zig-zag machine, the first electronic machines and they now proudly produced the world’s most advanced home sewing and embroidery machine. Singer is dedicated to help people express themselves through sewing.

2. HISTORY

Singer Corporation is a manufacturer of sewing machines, first established as I.M. Singer & Co in 1851by Isaac Merritt Singer with New York lawyer Edward Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. Originally all of its manufacturing was done at facilities in New York City. It is currently based in La Vergne, TN near Nashville. It was the first of the great American multinationals.

3. STRATEGY

Singer’s ongoing business activity is to significantly broaden the financial products and services, and update the products offering.

4. PRESIDENTS

• Isaac Merritt Singer (1851-1863)

• Inslee Hopper (1863-1875)

• Edward S. Clark (1875-1882)

• George Ross Mckenzie (1882-1889)

• Frederick Gilbert Bourne (1889-1905)

• Sir Douglas Alexander (1905-1949)

• Milton C. Lightner (1949-1958)

• Donald P. Kircher (1958-1975)

• Joseph Bernard Flavin (1975-1987)

• Paul Bilzerian (1987-1989)

• James H. Ting (1989-1997)

• Steve Goodman...