Marketing - Whole Foods

Marketing 401

Course Project

Name of organization: Whole Foods Market

The organization that I chose is Whole Foods Market (WFM). I chose Whole Foods Market because this is a business that was built from a small market to a huge nationwide supermarket chain that markets delicious natural groceries and prepared foods that involve local producers that help sustain communities and businesses within; and it’s a place I know and shop. Whole Foods is a national grocery store chain that specializes in natural and organic foods, some of which are produced locally. Whole Foods is not only devoted to marketing high quality foods, they are devoted to their employees, customer service which has given them their proven success. “Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support.” (Whole Foods Market) According to WFM’s code of conduct, “it expects all team and Board members to act in accordance with the highest standards of personal and professional integrity at all times, and to comply with policies and procedures and all laws, rules and regulations of any applicable international, federal, provincial, state or local government.” (WFM) Whole Foods Market is committed to selling the highest quality natural and organic products that are available; satisfying customer needs; supporting their team members; care for the communities their stores are located in; care for the environment; and committed to the partnership/relationships with vendors.

If Whole Foods were to conduct an environmental analysis, the forces that affect or will affect Whole Foods are the organic and health foods market is very popular and its popularity is only expected to increase. In recent years, more...